Kelly Morrow on
Mar 30, 2020
The humble hashtag. Originally called the pound sign used to check your voicemail, this symbol has evolved into a social media phenomenon.
Kelly Morrow on
Mar 30, 2020
The humble hashtag. Originally called the pound sign used to check your voicemail, this symbol has evolved into a social media phenomenon; it’s now rare to see a post without one.
Hashtags play a crucial role in developing interest in your social media accounts. Knowing where, why, and how to properly use hashtags can change your social media presence outstandingly. Here are a few useful ways you should be using your hashtags.
Hashtags are used across many different social media platforms, but most commonly on Instagram and Twitter. Knowing how to tailor your hashtags to each social media platform can increase your account’s visibility, engagement, and create a better user experience.
Using Hashtags for Instagram:
Using Hashtags for Twitter:
Using Hashtags for Facebook:
Using Hashtags for LinkedIn:
Every business has competitors and every business wants to keep up with what they’re doing. Using hashtag research, you can keep an eye on your competitor accounts, their top posts, and their most-used hashtags. To do this, simply look up a hashtag relevant to your industry on Instagram. For example, if you are a digital marketing agency, you can search #digitalmarketing to find the most popular hashtags related to that category.
Following your competitors’ hashtags is also a great way to monitor if they’re receiving any complaints, how they’re responding to them, and ways you can set your business apart from them in terms of customer service.
Similar to how you can follow hashtags to see your competitors’ complaints, you can use the same methods to monitor any comments, complaints, & kudos about your brand. It will also allow you to respond to customers as quickly as possible!
Hashtags can also be used to keep up with your industry’s trends. Follow and engage with hashtags related to your products and services and create your own hashtags to promote your brand. For instance, if you’re an author, you may want to track hashtags like #books, #whattoread, and #writingtips to know what your colleagues are doing.
No matter how you use your hashtags, using them correctly can make a tremendous difference in your social media strategy. Not only are they a great way to increase engagement and visibility, they can also be used to monitor your reputation, your competitors, and keeping up with industry trends. To get updates on more blogs & vlogs, subscribe to our newsletter!
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