How to Run a Successful Social Campaign

How to get the results you’re looking for.

Rich "Ace" Akullian

Posted by
Rich "Ace" Akullian on

Jul 18, 2023

When thinking of The Anderson Group our minds immediately go to Wolf Road, a location that has been home to their commercial real estate properties for over 50 years. With hopes to gain contacts for marketing and to promote their brand to both companies in the immediate area along with companies considering a move to Wolf Road, we came up with the “Best on Wolf Road” campaign.

Within this social campaign, we coordinated graphic elements, an interactive survey, a hashtag, paid and organic social, company reach outs, and cash prizes to encourage people to participate across our social platforms.

Campaign Prep

We began preparing this campaign several month before our initial launch on August 2nd. We knew that in order to get the attention of our audience, we would have to post regularly, reminding voters about our contest and it’s rules.

We began by building “Best on Wolf Road” social headers, post & story graphics, Giphy stickers that can be used on Instagram & Snapchat, a Survey Monkey questionnaire, QR code enabled signs for businesses to share with their cliental, and award certificates for the businesses that received the highest number of votes.

On the Friday before the announcement, we posted our 2020 contest winners on our socials and encouraged our followers to check back in next week to see who our 2021 Best on Wolf Road nominees were.

Go Time.

On the day of the contest announcement we published a blog and sent out an email campaign. The blog was linked in The Anderson Group’s social posts on Linkedin, Instagram, Facebook, Twitter, and Google My Business, along with a second chance to to win a prize. Here, we encouraged our followers to tag a friend and share the post on their stories for a chance to win $100 Visa gift card in order to widen our audience. We sent the email campaign to their entire audience of brokers, tenants, and other community members, along with a reminder email, which was sent out a week before the contest ended, and a final email announcing the winners on September 2nd.

By boosting our related posts on Instagram and Facebook, we were able to reach a wider audience than just our followers and the companies nominated. We targeted our audience to people who may be looking for office space in the area – business owners or those in business interest groups in New York’s Capital Region. We also took this time to reach out to our nominees individually through email or social and let them know they were nominated.

The Response

In response to the contest, multiple of our nominees and community members reshared our posts on both their feeds and stories. This gave us an advantage as we were now being introduced to local company’s audiences as well, giving us the opportunity to develop brand awareness with over 6,000 of their followers.

In the end, the survey granted The Anderson Group with over __ contacts to add to their CRM for future marketing purposes and brand recognition that continues to grow.