Kelly Morrow on
Aug 4, 2020
Our Top 5 Must-Follows
Kelly Morrow on
Aug 4, 2020
Whether you use Instagram to promote your business, travel blog, or just for your own personal “aesthetic,” this social platform is a must-have to highlight creativity and reach younger demographics.
Creative agencies have been especially taking advantage of the Instagram explosion. So what makes a “good” Instagram? We’ve pulled together a list of 5 must-follow creative & marketing agencies and what they’re doing right.
1. Huge Inc
What they’re doing right: They have the perfect balance of company announcements and fun, and they’re not afraid to share a political stance they believe in
Huge Inc. makes the top of the list as our favorite full-service digital agency Instagram for so many reasons. For one, every piece of content is unique – which can be expected from a graphic design-focused company. They promote a balance of company announcements, client work, company culture, and stances on political issues such as Black Lives Matter, climate change, women’s equality, and immigration rights.
What they’re doing right: They constantly use their branding to keep a consistent theme.
HZ almost always uses their signature orange color or a variation of their logo to keep a consistent (and very pleasing) aesthetic. They also don’t post too frequently – you can tell that they put a lot of thought into their content to display uniform branding.
What they’re doing right: Killer graphic designers.
UsTwo is a digital production agency with clients such as LEGO, Samsung, and Jaguar. They showcase their creative agency in the best way possible – creatively! If you have in-house graphic designers, use them. Instagram originated as a photography platform, but mixing in computer graphics is a great way for marketing agencies to highlight their services.
4. The Charles
What they’re doing right: Individuality.
As one of the many marketing agencies located in NYC, it is important to stand out among competitors. The Charles does an excellent job at integrating business with creativity and intelligence. The company uses a unique mixture of colors and images to push the status quo.
What they’re doing right: All of the above.
Okay – maybe we’re a little biased, but our Instagram account incorporates all of these strategies that a creative agency’s social media needs. We keep our branding at the forefront, balance content between clients and culture, and utilize our in-house graphic designers for personalized posts.
If you’re looking to give your Instagram account a makeover, you’ve come to the right place. As the Capital Region’s Top Full-Service Marketing Agency, we can give your brand a boost. Chat with us to find out how we can help your business!