The Wright Way Travel; A Brand Story

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Her travel blog journey started with a single word. Fernweh – A German word with no true English translation. The word loosely means: the physical pain of longing to travel somewhere. Quite literally, it’s the opposite of homesickness. It’s truly “farsickness”; feeling homesick for a place you’ve never been.

Sydney Wright, the creator of The Wright Way Travel, first learned the word while studying philosophy in Southern Italy and immediately knew it was something she had felt a hundred times before – and perhaps, something that could become something bigger. 

During that summer, she decided to dedicate her future to “curing” her fernweh by traveling as often as she could, and it was those experiences that initially gave her the idea for The Wright Way. She felt that traveling was easier, more affordable, and more accessible than she had previously thought, and wanted to share this lesson on a mass scale; with a particular focus on teaching women how to travel safely. She wanted The Wright Way to be a place where women felt comfortable, and therefore open to adventuring to places they didn’t think possible beforehand; a community that supports and helps one another see the world and have exciting, yet responsible new experiences.  

She started working with her team at Akullian Creative to develop her brand, build a logo, create a comprehensive website design, and help manage her marketing. What began as a travel content site that helped provide information and share her travels through a blog format, transformed into a platform that invites travelers from all over the world to share their stories, complete with an eCommerce merchandise shop and downloadable Lightroom presets. 

Listen to Sydney tell you about her brand story below!

Have a travel story to tell? Email her! [email protected]