PEF wanted to create a social challenge for the 2023 PEF Convention attendees to participate in during their time at the convention. Our social team set up a "Paper Airplane Challenge" and created multiple highlight videos throughout the week to offer an entertaining experience to the convention attendees. This social content was used on PEF's social media and was also shown each day during the convention's sessions.
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We drove engagement at this event with 10% of the attendees by creating a custom social media challenge for their brand.
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