The Complete Guide to Social Media Image Sizes

All you need to know to make your social media picture-perfect.


Posted by
Patris on

Nov 18, 2020

Portrait or landscape? Or maybe a square image instead? Using the right sizes and formats for images on social media can make or break your social media presence and engagement. Failing to optimize your visual content can crop out valuable content, stretch out the photo, make it look pixelated and distorted, and more. Our straightforward guide to image dimensions will help build your audience and be optimized for any social media platform.


(As of 11/17/20)

Facebook is the world’s largest social media network, so in order to properly present your company, or even yourself, make sure everything is sized picture-perfect.

Profile Picture: Displays at 170 x 170 px on computers, 128 x 128 px on most smartphones

Cover Photo: Displays at 820 x 312 px on computers, must be at least 400 px wide and 150 px tall.

Ad Size: : At least 1080 x 1080 px
For more details on ad sizes, visit the Facebook Ad Guide.

Image Post: 1200 x 630 px

Event Image: 1920 x 1080 px

Messenger Ad: 1200 x 628 px

Story: 1080 x 1920 px

Video: 1280 x 720 px

Maximum Video Length: 240 minutes


Instagram is largely based around photo-sharing, so maintaining an aesthetically pleasing feed and using filters will help showcase your creative visual content.

Profile Picture: 110 x 110 px

Image Post: 1080 x 1080 px (square), 1080 x 566 px (landscape), 1080 x 1350 px (portrait)

Story: 1080 x 1920 px

Minimum Video Size:  600 x 600 px (square), 600 x 315 px (landscape), 600 x 750 px (portrait), 600 x 700

Maximum Video Length: 60 seconds, no minimum

IGTV Video: 1080 x 1920, minimum length 15 seconds, maximum 60 minutes

 Screenshot example of a good instagram page


Tweets with images get retweeted 94% more than those without, according to Buffer, so using striking images can help increase engagement and overall brand awareness.

Profile Picture: 400 x 400 px

Header: 1500 x 500 px

Tweeted Imaget: 1200 x 675 pixels

Square Image: 400 x 400 px

In-feed Image Size:  440 x 220 px

Fleets Image: 1080 x 1920 px

Fleets Video Maximum – 2 minutes and 20 seconds in length (or 512MB)

Example of a business using good social media image size resolutions. Death Wish Coffee's profile picture and cover photo on Twitter
@DeathWishCoffee are a good example of how to properly format your Twitter header as their header text is not cut-off by their profile photo.


LinkedIn has transformed from a bland professional networking site to a valuable asset for your brand.

Profile Picture: 300 x 300 px

Cover Photo: 1128 x 191 px recommended, 1192 x 220 px minimum

Image Post: 1200 x 1200 px (desktop) 1200 x 628 px (mobile)

Link Post: 1200 x 628 px

Video: 256 x 144 (minimum) to 4096 x 2304 (maximum)

Maximum Video Length: 10 minutes

Stories: 1080 x 1920 px

Example of a good LinkedIn social media account

Google My Business

Google My Business is absolutely essential for people wanting their business to have success among Google search results. Regularly maintaining this page can help your SEO, leading to promising leads right from Google.

Profile Picture (logo): 250 x 250 px

Cover Photo: 1080 x 608 px

Image Post: 720 x 720 px

Video Length: Up to 30 seconds (100 Mb)

Good example of Google My Business by The Anderson Group


Pinterest is all about visuals and can be an extremely effective tool for driving traffic to your site, especially if you have a blog.

Profile Picture: 165 x 165 px

Board Display image: 222 x 150 px

Standard Pin (vertical images): 600 x 750 px

Pink (square format): 600 x 600 px

Minimum Video Length: 4 seconds

Maximum Video Length: 15 seconds

@DailyTravelDestination on Pinterest do a great job sizing their pins correctly to fit Pinterest's image resizing guidelines
@DailyTravelDestination on Pinterest do a great job sizing their pins correctly to grab the attention of prospective blog readers.


Channel Profile Picture: 800 x 800 px

Channel Cover: 2,048 x 1,152 px

Display ads: 300 x 250

Video Uploads (minimum): 1280 x 720

Video: 16:9 aspect ratio


Profile Picture: 200 x 200 px

Video length: 1080 x 1920,

Video length: 15 seconds recommended, 60 seconds maximum

@DolphinQuest have inaccurate social media image sizing on TikTok so their profile picture gets cut off.
@DolphinQuest have inaccurate sizing on TikTok so their profile picture gets cut off.

Photo editing websites like Canva make it easier than ever to optimize your photos with their preset sizes for all the social media networks. Following these guidelines can help increase your social media engagement and improve your overall presence online.

Need help with your companies social media content & strategy? Holla at us!